In recent years, artificial intelligence generated content (AIGC) technology has rapidly penetrated into various industries with astonishing potential and development speed, demonstrating unprecedented transformative power. In today's global wave of intelligence, AIGC is regarded as a cornerstone technology that promotes the intelligence of automobiles and even the entire automotive industry. Its profound influence and enormous development potential are rapidly becoming the focus of attention for automotive industry practitioners.

Recently, at the 2024 China Automotive Software Conference, the "White Paper on AIGC Technology Application in the Automotive Industry" (hereinafter referred to as the "White Paper") was officially released. The White Paper is jointly compiled by the Guanghua School of Management at Peking University and the China Association of Automobile Manufacturers, with students from the Automotive Strategist Class of Peking University Guanghua School of Management and the National Key Laboratory of FAW High end Automotive Integration and Control. The aim is to explore in depth the current application status and future development trends of AIGC technology in the automotive industry. It is the first AIGC technology application white paper in the automotive industry. The White Paper not only delves into the enormous potential of AIGC technology in the field of automotive applications, but also analyzes the application of AIGC technology throughout the entire lifecycle of the automotive industry, from research and development, design to manufacturing and marketing, and further expands to the reshaping of service experience, marking the leap of the automotive industry from the era of artificial intelligence 1.0 to the era of 2.0.

The White Paper includes a deep analysis of the concept and key technologies of automotive AIGC, a wonderful display of existing applications, and predictions of future trends. It not only embodies a profound understanding and practical exploration of automotive AIGC technology, but also gathers a series of vivid cognitive cases and cutting-edge applications, outlining a grand blueprint for the automotive AIGC technology industry. The aim is to stimulate the industry's cognitive upgrading, promote the widespread application of AIGC technology in the automotive industry, and contribute to the intelligent transformation of the automotive industry.